Hats off! Attention men! The national straw hat wearer's association appears on the scene in Washington, D.C. The rules say: wear your straw hat when it is hot. Don't bother about the set dates. Remember, a straw hat on the head is cooler than a straw in the store." Here we have the national officers, reading left to right: Frank S. Hoght, first Vice President and Managing Director of the Willard Hotel; Edwin Callow, President and Leroy Goff, second Vice President. Kemper F. Cowing is National Secretary