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Alarm-mechanism, box, trade-card, pamphlet (BM 1958,1006.3085 1)
Summary
ALARM MECHANISM
For use with a pocket watch
A circular brass table, with a serrated edge, supported by three legs with paw feet, has a bell mounted beneath it. On top, in the middle of the table, is a brass dish covered with green velvet designed to receive an ordinary pocket watch. Above this, a hollow squared arbor (situated so that it can be located on the squared centre arbor of a watch) carries a flag which indexes a star wheel which releases the alarm mechanism at the time set on the silvered setting-disc below.
Attached to the table is a large silver barrel containing the mainspring.
The mechanism is contained in raw mahogany box containing instructions for operating the mechanism pasted inside the lid. Contained in the bottom of the box is an address card, an
advertising pamphlet and a hand-written note by Ilbert.
British trade cards are a type of advertising that was popular in Britain during the 18th and 19th centuries. They were used by businesses to promote their products and services, and they often featured colorful and eye-catching designs. Trade cards were a popular form of advertising because they were relatively inexpensive to produce and distribute. They were also effective in reaching a wide audience, as they could be handed out in person or left in public places. Trade cards were typically printed on paper or card stock, and they were often folded into a four-page leaflet. The front of the card would usually feature an image or illustration of the product or service being advertised, while the back would contain information about the business, such as its address and contact details.
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